Why this matters:

You don’t need more cold leads. You need buyers who are serious or moving toward a decision.

Many buyers start researching months before they’re ready to buy. AI helps you build simple lead magnets and smart follow-ups, so you stay top of mind and guide them toward action.

These prompts help you:

- Create lead magnets that attract buyers in the early research phase
- Write emails that nurture leads without pressure
- Follow up in a way that builds trust over time

Modern Agent AI Prompts

Create a Lead Magnet

What is a lead magnet?

  • A lead magnet is a piece of valuable content or resource that you give away for free in exchange for someone’s contact information (usually their email). Think of it as bait but useful and relevant bait that solves a problem for your ideal audience. The goal is to attract potential clients (leads), get them onto your list, and start building a relationship that leads to future sales.

Help me write a 1-page “What to Know Before Buying a Home in [City]” guide for second-time buyers. Make it helpful, easy to skim, and designed for buyers who are just starting to explore their options.

Ask me one question at a time to get the details you need. Wait for my answer before continuing.

Start by asking: “What city or area is this guide for?”

Then continue with:

– “What’s the current market like for buyers there? (e.g. competitive, slow, fast-moving with low inventory)”

– “What’s the average price range for entry-level homes in that area?”

– “What do most buyers overlook or get wrong when starting their search in this market?”

– “Any tone or style preferences? (e.g. friendly, expert, straightforward, playful)”

– “Anything you definitely want included or excluded?”

Once you’ve gathered that, write a clear, organized 1-page guide with headings or bullet points that help buyers feel informed, confident, and more prepared to take the next step.

Modern Agent AI Prompts

Write the lead nurture email sequence to share the guide:

Help me write a 2-email nurture sequence for leads who downloaded my “[Guide Name]” buyer guide for [City].

Email 1 should deliver the guide and invite questions or a chat.

Email 2 should be a low-pressure follow-up if they don’t respond to the first.

Ask me the following questions one at a time before writing:

- What city or area is the guide focused on?

- What’s the name of the guide? (Or should I write a title for you?)

- What’s the tone? (e.g. warm and professional, light and friendly)

- Who is this going to — past clients, new leads, general list?

- When will Email 2 go out? (e.g. 2 days later, 1 week later)

- Do you want Email 2 to include a call link or just keep it open-ended?

- Anything else to include — local stats, new listings, personal story?

Once you have all that, write the short, clear emails that introduces the guide, builds trust, and invites them to reach out when they’re ready.

Pro Tip: when setting up this email in your CRM make sure you do not forget to attach the PDF

Modern Agent AI

🛠 Optional Advanced Prompt (Level Up)

If you feel comfortable to go to the next level use this prompt instead.

Help me write a 3-email drip sequence for leads who downloaded my “[Guide Name]” for [City].

This sequence should be designed to nurture early-stage buyers, position me as a trusted advisor, and invite the lead to take the next step without pressure.

Email 1 should:

- Deliver the guide

- Set expectations for what’s next

- Invite questions or a casual chat

Email 2 should:

- Share a helpful tip or insight for second-time or early-stage buyers

- Build trust with expertise (financing, timing, mistakes to avoid)

- Keep the tone educational, not salesy

Email 3 should:

- Feel like a friendly check-in

- Reference previous emails

- Include a soft CTA to book a call or reply with questions

Ask me these questions one at a time before generating the full sequence:

- What city or market is this for?

- What’s the name of the guide (or should I write a title for you)?

- What tone should the emails have? (e.g. warm and professional, light and conversational, sharp and expert)

- What’s the typical price range for buyers you're targeting?

- What kind of buyers is this for? (first-time, move-up, luxury, out-of-state, etc.)

- Do you have any personal experience or stories you'd like me to reference?

- Would you like to include a calendar link, reply CTA, or both?

- When should each email be sent? (e.g. Day 0, Day 3, Day 7)

- Any specific concerns, objections, or questions you hear from buyers in this stage I should address?

Once you’ve gathered all that, write a cohesive, conversion-friendly 3-email sequence with personalized touches, expert positioning, and CTAs that build the relationship, not pressure it.

Stay curious. Stay ready. Stay modern.

The future of real estate belongs to agents who adapt.

— The Modern Agent AI Team